EDSF believes that it is important to collaborate and partner with industry organizations who share similar missions with EDSF. EDSF is pleased to include Print in the Mix, a research resource funded by The Print Council, on our site to enable EDSF visitors to take advantage of this valuable resource.

"Print in the Mix is a unique Clearinghouse of Research on Print Media Effectiveness. It summarizes research studies on the effectiveness of print advertising and marketing, and demonstrates the role of print as a viable information medium in the marketing mix.

Print in the Mix is published by the Printing Industry Center at RIT and is funded entirely by The Print Council. The editors distill the quantitative facts from the original reports for use by media specifiers, printers, and others as they make the case for print media in the marketing mix. The research covers all major print media (ex., direct mail, inserts, B2B, catalogs, custom publishing, etc) in the "Fast Facts" and Research Summary sections on the site.